Posts from the ‘In the News’ Category
They know where I’ve been.
They know where I am.
They think by presenting ads based on sites I’ve just visited or based on my current IP address, it will make me more willing to click on their banner ads.
But frankly, they just creep me out.
This is the ad I was presented with – a Russian ad banner – while in Russia.
Besides the creep factor of these “smart” ads, why else are they useless?
I can’t read them.
When will brands get smart about advertising online? These are banner ads, for goodness sake. We’ve had them online for over a decade.
Just because you have the technology to do something, doesn’t mean it is always a good idea to use it. And if your ad agency said to do this, get a new agency.
What do you think of these “smart” ads that dig into your Web history and access information to serve up a more “personalized” ad experience?
I’m going to be a guest on The Australian Businesswomen’s Network for their regular series Booked for Lunch. They’ve had some fantastic guests in the past including Guy Kawasaki, Amber Mac, Daniel Pink, Seth Godin, Robert Cialdini and Ann Handley and C.C. Chapman. Check out their webinar archive.I was asked to participate by Suzi Dafnis, the Community Director and Chairperson of the Advisory Board for ABN. She’s an amazing powerhouse, and I’ve been lucky to meet up with her in person the last two years at SXSW.
Here is an interview I did at SXSW 2011 with Suzi about social/mobile:
So mark your calendars for a high-energy webinar about crowdsourcing!
BOOKED for Lunch – A Complete Idiot’s Guide to Crowdsourcing
If two heads are better than one, then imagine how great 200 or 2,000 or 20,000 could be for helping you get something done.
That’s the potential power of crowdsourcing – tapping into the global talent pool and using an “open source” approach to bringing in more people to participate together to reach a common goal.
Join us on 31 August when Aliza Sherman, author of The Complete Idiot’s Guide® to Crowdsourcing is our guest for BOOKED for Lunch - Free webinars with the world’s leading business book authors and thinkers.
Register now for this complimentary webinar.
We’ll look at:
- All the tools you’ll need to begin crowdsourcing
- How to define your goals and target different crowds
- How to design the best project or campaign to share
- How to organise and analyse the input you receive from the crowd to get results
- How to apply the crowd’s output directly to your business
In the U.S. – Tuesday 30 August 2011 7-8pm PT or 10-11pm ET. (This is Wednesday 31 August at 12.00pm – 1.00pm AEST – Australian Eastern Standards Time)
What do you want to know about crowdsourcing?
I am very late to the Derek Sivers “Hell Yeah” proclamation, but it is never too late to learn something new as long as you are still alive and kicking.
My first intro to the “Hell Yeah” mindset happened the other day while I was listening to an interview with Derek Sivers on the podcast Marketing Over Coffee with Christopher Penn and John Wall on my drive from Tok (my current home) to Fairbanks to catch a flight at the start of my #CrowdsourcingBook Tour. Loved loved loved what he had to say. Here’s a nutshell:
If I’m not saying “HELL YEAH!” about something, then say no.
Meaning: When deciding whether to commit to something, if I feel anything less than, “Wow! That would be amazing! Absolutely! Hell yeah!” – then my answer is no.
When you say no to most things, you leave room in your life to really throw yourself completely into that rare thing that makes you say “HELL YEAH!”
We’re all busy. We’ve all taken on too much. Saying yes to less is the way out.
Yesterday, I heard the phrase in an email from C.C. Chapman (if you don’t already listen, check out his wonderful podcast Managing the Gray). He’s definitely employing the “Hell Yeah” strategy, and it seems to be working for him.
Here’s a video ditty from Derek Silvers:
As I’m stressing about all the times I said Yes this year that obligates me to a lot of time away from my family, I am looking starting to say more No’s and only Yes to the things that make my heart soar and provide me the opportunity to share my love and knowledge about technology to groups of people who can truly benefit. I want to be doing bigger and more meaningful work but spend more time with my family. A dichotomy? I don’t think it has to be in this day and age of Internet and communication technologies.
No is the new Yes. No may be the best Yes of your life.
What are you saying no to? What are you saying “Hell Yeah!” to these days?
I was looking for some recent video footage of a presentation I gave and came across this 1997 video interview I did on a local cable show in New York City called “The Woman’s Connection” with Barrie Switzen.
In addition to talking about the early days of Cybergrrl, Inc. and the websites we produced for women - Cybergrrl.com, Webgrrls.com, and Femina.com – we talk about Web TV (remember that?), women on the Internet, boomers online, and I even make an attempt at predicting what would happen in 10 years (by 2007) regarding Internet usage.
ME: …There’s a long way before everyone is going to be online.
QUESTION: Do you think everybody will be online?
ME: Well, does everyone have a television? No, but a lot of people do. I really think that the combination of the TV and the computer, we’re all going to somehow something in our homes within the next 10 years – that will really be essentially the Internet, the new version.
QUESTION: The new version. Well let’s talk about the next new version. What do you think that’s going to be?
ME: You know, it’s so hard to predict. Because everything they think it’s going to be, it ends up not being. They said it was Interactive Television, but that’s never happened.
But I really think that eventually – whatever the TV slash computer slash telephone is, combine it all together and that is going to be something that we’ll have, some sort of utensil or appliance that we’ll have.
I love looking at the past. And this video reminds me of how much I love thinking about the future – it appeals to the sci-fi fan in me.
In 2000, I was asked to make predictions for Ladies Home Journal and here is what I came up with for 21 Predictions for the 21st Century:
- Virtual reality conferencing will eliminate the need for constant business travel – put on the headset and you are there in the conference room clear across the globe.
- Space travel will become a recreation for the ultra-wealthy, but eventually will become accessible to most people.
- Fashion and beauty items will be worn by individuals to minimise exposure to germs in public places. Items will include personal air purifiers and second-skin suits to protect the epidermis in the form of body-suits, gloves, tights, long underwear and socks. For a short time, people will avoid shaking or holding hands and kissing in public for fear of transmitting or receiving unwanted germs, and spitting becomes the ultimate insult and a potential threat to others’ health, so it is banned in public places.
Where is this Internet thing going anyway? And what are some of your predictions for the future?
Don’t you feel like you want to DO something?
Putting my tiara and boa to good use. If it gets attention right now for a good cause, then AWESOME. Please take a moment to donate now and every penny of what you give through this site will go directly to the Red Cross in Japan and help our neighbors. Please donate.Don’t feel helpless. Feel Help-Full. Giving takes only a moment.
